Great brands don’t just happen – they are built from within.

To create a sustainable and credible brand promise, employees are the most important audience of all. A brand’s system of values, beliefs and behavioral standards must be ingrained within an organisation’s culture if its representatives are to live the brand, enthusiastically delivering its unique message every day.

Through living the brand programmes, Plan B helps organisations develop actions and communication that influence and change employee behavior, ensuring that every individual strives to make the brand promise real.

Some of our finest work is in the area of Internal Branding. We would love to share it with you.

Do take a look at some of our work for GE and EMC2.