The core team at Plan B has extensive experience in launching new brands as well as turning around brands with flagging performance.

Launching a new product or brand is an intense process that focuses on getting numerous elements right at one time. You need speed, agility, flexibility and a crusader’s spirit to orchestrate successful launches.

At Plan B, all these values are integral to our culture. We would be happy to meet you and talk about how we can assist you with a successful launch, relaunch or turnaround – all the way from articulating the Brand Code and translating it into the visual identity, to designing a step-by-step marketing communication programme and a 100 day operational excellence plan.

To look at some examples of our Brand Creations, check out some of our case studies


Additionally, some of the brands we have launched include

  • Rasoi Magic
  • Shilpa Skin Renewal Gel
  • Shilpa Deodorants


Plan B was also instrumental in helping Megamart (India’s most admired value fashion retailer) migrate its Private Labels to becoming Private Brands.

Check the work we have done for

  • Geoffrey Beene
  • Mossimo
  • Cherokee
  • Ruggers Young
  • Colt
  • Excalibur
  • Edge
  • Anahi