Stories Global Home Concepts is a subsidiary of the Bronet Group, which is based in Dubai, but reaches across the world, with ventures in healthcare, telecom, retail, trading and information technology. Stories offers furniture, furnishings, lights, carpets and home accessories from 19 countries around world to customers in India. The biggest differentiator of Stories is that instead of sourcing from various vendors around the world, Stories actually signs up designers to create and make furniture and furnishings. Stories currently has a 100,000 sq.ft store in Kozhikide and a 12,500 sq.ft in Indiranagar, Bangalore and is soon expanding to Kochi and other cities in South.