Nova IVI Fertility is India’s leading chain of fertility clinics. Its partner, IVI, Spain is one of the world-leaders in reproductive medicine. Despite the size of India’s population, over 25 million Indian couples are infertile. What’s more, there is a deal of embarrassment, confusion and ignorance about infertility and its treatment – much of it spread by doctors and clinics involved in the business.
Unlike many competitors, Nova IVI Fertility provides transparent, ethical and advanced treatment for the condition, as well as helping patients make informed decisions. We branded this way of working the Nova IVI System. The communication has been designed to address the topic with sensitivity and bring clarity at every touch point.