Background

The head of engineering at JFWTC found that true engineering skills were decreasing and most of the engineers at the Centre were content to work only with computer simulations – neglecting the hands-on way of working that marks a true engineer. He wanted to make them aware of what a true engineer does.

Solution

We branded the initiative ‘The Engineer’s Engineer’ and challenged the engineers to find solutions, the way many of their predecessors over the centuries had.

The Work


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Results

This series of posters were the most read in the history of the Centre and increased appreciation of what it means to be an engineer.