EMC2 came to us with a very sensitive problem. Many of their thousands strong employees were behaving in impolite ways and were not aware of common good manners. This was creating turbulence at the facility and leading to unpleasantness.


How do we make people aware of good manners with either lecturing them or being offensive?


Create a mascot for good manners and polite behaviour who can get the point across with gentle humour. We named this person ‘Mannersaab’ (Mr. Manners).

The Work

poster food

poster lift


Improvement in manners is a slow process, but informal surveys by the management revealed that many people had noticed the communication and had appreciated its purpose.