Make choosing
Familiarity leads to action.
About Us
We’re Plan B, an ad agency dedicated to helping brands grow. Since the beginning, we’ve partnered with brands big and small to solve problems, launch products, and make an impact. What sets us apart? We care about one thing: your growth.
Our team blends creativity, strategy, and a little bit of science to make your brand stand out in a crowded world. We’re not here to make ads for the sake of it—we’re here to make your brand unforgettable.
Ready to grow? Let’s talk.
powered
by passion.
Our Team
Core Team
Anirudha Mukhedkar
Founder
Sunil Penugonda
CEO
Sreshta Anantharam
EVP
Raghunath. M
VP - Servicing
Vivek Anantha Narayanan
Client Services Director
Shantanu Negi
Account Director
Sweta Parekh
Business Head - Owlworx
Prasad Erande
CD - Art
Karthik Venkataraman
CD - Copy
Suhrid Sethumadhavan
CD - Copy
Our Team
Anirudha Mukhedkar
Founder
Sunil Penugonda
CEO
Sreshta Anantharam
EVP
Raghunath. M
VP - Servicing
Vivek Anantha Narayanan
Client Services Director
Shantanu Negi
Account Director
Sweta Parekh
Business Head - Owlworx
Prasad Erande
CD - Art
Karthik Venkataraman
CD - Copy
Suhrid Sethumadhavan
CD - Copy
Our Approach
We grow brands by making them unforgettable, irresistible, and effortless to choose.
Spark Recognition:
Spark Recognition:
We make your brand impossible to ignore by creating ideas that stand out and get talked about. It’s all about being seen, shared, and remembered.
Evoke Emotion:
Evoke Emotion:
People don’t just buy products—they buy how they make them feel. We craft campaigns that connect with the heart, creating positive, lasting impressions.
Embed Familiarity:
Embed Familiarity:
The easier your brand is to recognize, the faster it gets chosen. From distinctive logos to seamless experiences, we make your brand intuitive and recognizable.
Build Salience:
Build Salience:
By blending recognition, emotion, and familiarity, we ensure your brand is top-of-mind when customers are ready to make a choice.
Spark Recognition:
We make your brand impossible to ignore by creating ideas that stand out and get talked about. It’s all about being seen, shared, and remembered.
Evoke Emotion:
People don’t just buy products—they buy how they make them feel. We craft campaigns that connect with the heart, creating positive, lasting impressions.
Embed Familiarity:
The easier your brand is to recognize, the faster it gets chosen. From distinctive logos to seamless experiences, we make your brand intuitive and recognizable.
Build Salience:
By blending recognition, emotion, and familiarity, we ensure your brand is top-of-mind when customers are ready to make a choice.